Brand Life Cycle Links

Callcredit White Paper Urges Brands to Reinvent Their Customer Lifecycle - MarketWatch (press release)

Callcredit White Paper Urges Brands to Reinvent Their Customer Lifecycle MarketWatch (press release) LEEDS, UNITED KINGDOM, May 17, 2012 (MARKETWIRE via COMTEX) -- Brands that adopt a 'customer lifecycle' approach to their marketing campaigns can expect a better return on their investment than those that do not, according to a new white paper from ... and more »

Nike Brand president Charlie Denson delivers speech at SportAccord Convention - OregonLive.com

OregonLive.com

Nike Brand president Charlie Denson delivers speech at SportAccord Convention OregonLive.com Who wouldn't want to take on the job of having our kids' lead healthier lives? Something we're all so passionate about? ….As you well know, the mission of SportAccord is to Unite and Support. This is not unlike Nike's… which is to bring inspiration ... and more »

PartyLite Worldwide Selects TradeStone Software's Merchandise Lifecycle ... - MarketWatch (press release)

PartyLite Worldwide Selects TradeStone Software's Merchandise Lifecycle ... MarketWatch (press release) -- TradeStone Software delivering Merchandise Lifecycle Management (MLM) solutions that unify the design, sourcing, ordering and delivery of retail goods, today announced PartyLite Worldwide has selected TradeStone for their product development needs. and more »

Mobile Marketing on Track for Rapid Adoption in 2012 According to StrongMail ... - San Francisco Chronicle (press release)

Mobile Marketing on Track for Rapid Adoption in 2012 According to StrongMail ... San Francisco Chronicle (press release) The survey results also highlight a real opportunity for marketers to embrace and integrate mobile with email and other digital channels to properly engage customers at various stages of the customer lifecycle. "With smartphones now accounting for ... and more »

Atlassian and ZeroTurnaround Cooperate in Continuous Delivery Space with New ... - San Francisco Chronicle (press release)

Atlassian and ZeroTurnaround Cooperate in Continuous Delivery Space with New ... San Francisco Chronicle (press release) This new plugin harnesses the powers of Bamboo, Atlassian's continuous integration and release management product, and LiveRebel, ZeroTurnaround's award-winning application and server management solution for end-to-end application lifecycle management. and more »