Database Marketing Programs Links

Medill at Northwestern Announces the Spiegel Digital & Database Research Initiative

EVANSTON, Ill. -- Medill launched the Spiegel Digital & Database Research Initiative, a new center focused on leveraging academic research to solve marketing industry-impacting problems that will improve ...

SoundBite Communications to Share Best Practices for Mobilizing Loyalty and Rewards Programs

BEDFORD, Mass. -- The average U.S. household is enrolled in more than 18 loyalty rewards programs. Mobile marketing has quickly emerged as a tool of unique power and value across multiple industries, particularly ...

Eddie Bauer Selects Merkle for Marketing Database Services

Merkle , a leading customer relationship marketing firm and the nation’s largest privately-held agency, announced it has been selected by Eddie Bauer to manage the premium clothier’s CRM activities including marketing database, Email Marketing, campaign management and analytics.

Cellit: ePrize Mobile Solutions, Releases Benchmark Mobile Marketing Study Analyzing Engagement From National Retailers

PLEASANT RIDGE, MI-- - Cellit , the mobile marketing division of ePrize , today announced the release of a benchmark study that outlines mobile marketing best practices for retailers to grow their SMS ...

Cartera Commerce Appoints Clare Robinson as Senior Vice President of Consumer Marketing

LEXINGTON, MA-- - Cartera Commerce , the leading provider of card-linked marketing solutions, today announced the appointment of Clare Robinson as Senior Vice President of Consumer Marketing. Robinson ...