Direct Marketing Association Uk Links

DMA unhappy at Royal Mail decision to stamp 'delivered by Royal Mail' on all post - The Drum

DMA unhappy at Royal Mail decision to stamp 'delivered by Royal Mail' on all post The Drum The Direct Marketing Association has said it is not happy with the announcement from the Royal Mail today that it will stamp 'Delivered by Royal Mail' on the letters and parcels it delivers. The Royal Mail said that a YouGov survey found that 77% of ... and more »

Half of marketers aren't confident of gaining consumer consent for cookies - MyCustomer.com

Half of marketers aren't confident of gaining consumer consent for cookies MyCustomer.com New research from the Direct Marketing Association (DMA) has revealed 47% of marketers aren't confident their efforts to gain consumer consent to place cookies on their devices will meet the new requirements of the ePrivacy Directive. and more »

62% Of Mobile Users Don't Want Social Marketing Messages From Brands [STUDY ... - mediabistro.com

mediabistro.com

62% Of Mobile Users Don't Want Social Marketing Messages From Brands [STUDY ... mediabistro.com The Direct Marketing Association's (DMA) Mobile Marketing Council polled 1200 mobile consumers about their perspectives on social media marketing, and some 35 percent said that they believed that brands should have no mobile social media presence. and more »

Cookies crumble as May 27 deadline approaches - The Drum

The Drum

Cookies crumble as May 27 deadline approaches The Drum This confusion isn't just limited to the public with nearly half of all marketers “still in the dark about what constitutes consent”, according to the Direct marketing Association and DataGuidance. Lindsay Grieg, managing editor of DataGuidance , said: ...

Marketing firms drag heels on cookie laws - ChannelBiz

ChannelBiz

Marketing firms drag heels on cookie laws ChannelBiz According to a survey of 150 marketing agencies in the UK by Direct Marketing Association, this “shortcoming” is a cause for concern. Around three in five have so far failed to develop and execute a plan to deal with the law, while just under half are ... and more »