Online Shopping: Time for Flash Sales to Adapt—or Die
Flash-sale websites such as Gilt Groupe and Ru La La were hailed as disruptors in the ecommerce space, but recently there’s been a bit of a disruption in their success story, prompting some to wonder if flash-sale sites are more of a marketing gimmick than a sustainable business model.
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Time for Flash Sales to Adapt or Die
Flash-sale websites such as Gilt Groupe and Ru La La were hailed as disruptors in the ecommerce space, but recently there's been a bit of a disruption in their success story, prompting some to wonder if flash-sale sites are more of a marketing gimmick than a sustainable business model.
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Marketo Introduces First Integrated Solution for Social Marketing Automation
SAN FRANCISCO, May 23, 2012 /PRNewswire/ -- Marketo Summit 2012 -- In his keynote at Marketo Summit 2012 (#MUS12), Marketo President and CEO Phil Fernandez announced that Marketo is ushering in a new era ...
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Marketo Introduces Integrated Solution for Social Marketing Automation
Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results.
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Deal website discretion: A deal a day can keep the consumer away
While daily deal websites and flash sale websites offer a service or product at a discount to bring in new consumers and incentivize them to return, consumers are not coming back after the initial use, a marketing and technology researcher says.
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