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Online Shopping: Time for Flash Sales to Adapt—or Die

Time for Flash Sales to Adapt or Die

Marketo Introduces First Integrated Solution for Social Marketing Automation

Marketo Introduces Integrated Solution for Social Marketing Automation

Deal website discretion: A deal a day can keep the consumer away

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Online Shopping: Time for Flash Sales to Adapt—or Die

Flash-sale websites such as Gilt Groupe and Ru La La were hailed as disruptors in the ecommerce space, but recently there’s been a bit of a disruption in their success story, prompting some to wonder if flash-sale sites are more of a marketing gimmick than a sustainable business model.

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Time for Flash Sales to Adapt or Die

Flash-sale websites such as Gilt Groupe and Ru La La were hailed as disruptors in the ecommerce space, but recently there's been a bit of a disruption in their success story, prompting some to wonder if flash-sale sites are more of a marketing gimmick than a sustainable business model.

Read more...


Marketo Introduces First Integrated Solution for Social Marketing Automation

SAN FRANCISCO, May 23, 2012 /PRNewswire/ -- Marketo Summit 2012 -- In his keynote at Marketo Summit 2012 (#MUS12), Marketo President and CEO Phil Fernandez announced that Marketo is ushering in a new era ...

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Marketo Introduces Integrated Solution for Social Marketing Automation

Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results.

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Deal website discretion: A deal a day can keep the consumer away

While daily deal websites and flash sale websites offer a service or product at a discount to bring in new consumers and incentivize them to return, consumers are not coming back after the initial use, a marketing and technology researcher says.

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